SWISS A350 First Class 2025: New Seats or Rebranded Lufthansa Design?

2025 is a big year for the SWISS fleet. The Swiss national carrier is finally receiving the much anticipated first A350-900 and with it will also come the new First and Business class cabin interiors. However, there is something that I have noticed about these seats that I’d like to discuss with you. Let’s get into it.

SWISS Senses Cabin: What’s Actually New?

First things first, Swiss has presented its new First Class and Business Class redesign which will welcome passengers between late 2025 and early 2026. The underlaying concept of the redesign is called Swiss senses. It is undeniably a huge leap forwards in the airline’s premium cabin hard product. But I can’t get the feeling that I’ve already seen this before out of my head. But more on that later.

First Class Suites: Privacy Doors and Premium Materials

So getting down to some facts what is new in the new Swiss Senses first class cabin and seats? First of all the new Swiss First Class seat will come with greater privacy thanks to its sliding privacy doors. The cabin configuration will only feature 3 suites, while currently there are 8 on the Boeing 777s and A340s.

The entertainment screen will cover the entire width of the suite and personalized heating and cooling for the space will be available. Finishing touches are a personal wardrobe, wifi charging station and, outside of the suite, a newly redesigned washroom exclusive to first class.

Additionally the central suite can be used as a double seat accommodating two passengers.

Business Class: Five Seat Types with Stelia Manufacturing

Swiss business class is also getting a significant upgrade. Here too there will be a privacy sliding door which confer a greater feeling of privacy while seated. The all seat have direct aisle access and are manufactured in high quality materials. When in flat position the seat becomes a 2 or 2.2 meter long bet. Multiple seating orientations will be available throughout the cabin, which brings something to mind.

All of this so far reminds me of what we were presented months ago regarding the Lufthansa Allegris cabins.

The Lufthansa Connection: Same Seats, Different Colors?

The Lufthansa Group is the parent company of Lufthansa and Swiss, therefore its only normal that the airline can share similar products, but this took me off guard.

I haven’t had the possibility of seeing both cabins for myself in person but, I can’t help but think to what Lufthansa has in its new A350s with the Allegris cabin setup. Both Swiss Senses and Allegris are based on Stelia’s seat designs.

The first class cabin layout is exactly the same and the business class cabin setup looks a lot like Lufthansa’s Allegris. Also:

• First class central suite can be used the same way, with two passengers occupying it. The sliding doors seem to be made of the same light material which did raise some perplexities by users. Also the central suite seems to still have the same issue the Lufthansa Allegris one had, it only has all features installed for one passengers and isn’t really built for two.
• Business class shares the same layout with 5 different seat orientations which I don’t particularly care for. I think it can make it difficult to find a seat you are comfortable with, particularly if you’re a frequent flyer. Also the seats are the same length when in bed configuration (Lufthansa 2m to 2.2m and Swiss also).

What is certainly different is the cabin’s color scheme which won’t be in Lufthansa’s corporate blue but in Swiss’ red. Is this actually the way it is? We’ll have to wait and see.

Why Airlines Share Cabin Suppliers?

In this case simply because the airlines are part of the same parent company. Its normal for them to share suppliers in many divisions of their operations. Its a bit unusual to see airlines, even if part of the same group, have the same product onboard. Somehow the identity that makes each airline unique is lost.

SWISS A350 Route Launch: Boston Gets the First Service

The new Swiss First Class and Business Class cabins will be fitted to each and every Airbus A350-900 delivered to the carrier. That will be the first airline to have the new hard product and therefore the first to offer it on a commercial service. Boston will be the first destination to be served this winter starting January 1st 2026, replacing one of the A330-300 services. No official indication if it’ll be the morning LX52 service or evening LX54 to switch to the A350-900 with Swiss Senses cabins.

Fleet Rollout Plans for Existing Aircraft

Swiss will then introduce the new cabin interiors also on its existing fleet of wide body aircraft. The A330 and the Boeing 777s will both be retrofitted with the new interiors, eventually bringing consistency across all services.

The A340-300s will not, however, be included in the retrofitting which can only mean one thing for the quad-jets: retirement.