A tasty piece of news is what we can call this one. American carriers are some of the most creative when it comes to getting passengers to choose them over the competition or get their existing customers to keep coming back for more. The latest idea comes from Delta, which will soon be offering as an in flight catering options burgers from one of America’s largest franchise chains.
Delta Air Lines Teams Up With Shake Shack for In-Flight Burgers
Burgers a planes aren’t always the best combination. Food on planes, particularly if oven heated tends to become softer and soggier and it is difficult to balance the flavors correctly as our taste buds become less effective at altitude. Therefore only a small list of airlines has attempted to offer burgers as an in flight meal option. Among them is Singapore Airlines in its premium cabins, soon to be joined by American carrier Delta Air Lines.
Delta is in fact teaming up with some true burger experts, but there are some caveats to this agreement. Let’s start by talking about the deal.
Delta, starting December 1st 2024, is giving passengers the option to enjoy Shake Shack burgers aboard their flights. However there are some conditions that must be met in order to do so:
- Flying on a domestic flight
- Departing from Boston
- Flying domestic First Class (Business Class for all Europeans)
- The onboard Shake Shack burger must pre ordered before the flight
- Flight must exceed 900 miles in distance
Therefore, as you can see the audience eligible narrows down quite a lot when you go through those conditions. Boston will be the first base to offer the service, however, the plan and intention is to expand it to other airports across the US.
Will it be a hit? Or Will We Just Get a Soggy Burger?
Tell you what, as a person that enjoys the occasional Shake Shack burger, I would be very curious to try it on a plane. You know how your taste buds are supposed to be less effective at altitude? Well I’d love to see if a Shake Shack burger tastes the same as on the ground and if once heated up it doesn’t go all soggy.
That can be a risk on planes and is often the reason why fried crunchy items are not included in in-flight catering. Simply because when re-heated in the aircraft galley ovens everything tends to go softer and a bit soggier. I really hope that is not the case, but only time will tell if this is a success or a fiasco.