
Air France is working hand in hand with MARKS Brandimage to create its new and exclusive New York JFK lounge at the new Terminal One. The new space will have seating for up to 400 travelers and dedicated spaces to La Premiere and Flying Blue Ultimate status holders. Opening is expected for 2027, following the…

Etihad presents its new Beyond Borders lounge concept with the first to be opened in mid 2027 at London Heathrow Airport. The lounge has an unmistakably Etihad-like look and feel. The airline’s goal is clear, create an experience continuity between ground and onboard experience for its premium passengers.

As we all know by now, Asiana Airlines will be exiting the Star Alliance in December 2026 and will also cease to exist. Its T1 lounge however will continue to operate under a new identity. The Star Alliance has signed a MoU with Seoul Incheon International Airport to take over the space and use it…

Southwest too will have its airport lounges. It is a the logical next step in the transformation in strategy launched last year. The airline will open its first lounges in: Austin, Baltimore/Washington, Honolulu, and Nashville. A new premium card with lounge access among its benefits will also come in partnership with Chase. The lounges are…

Emirates reveals its new lounge concept which aligns what passengers experience on the ground to the onboard experience in the new business class cabins the airline is fitting on newly delivered jets and retrofitting on older ones. The color palette is changing featuring lighter colors. The first airport to feature the new lounge is Frankfurt…

Following the reopening of the Pier at Hong Kong International Airport, Cathay Pacific unveils its newly renovated The Wing. The new lounge will welcome First Class and Emerald One World status holders. It features newly renovated dining areas with a la carte catering, along with five cabanas with private full-size bathtubs and day beds. A…

Following the opening of the Prestige Lounge East in 2025, Korean Air opens its newly renovated First Class and Prestige West lounges at Seoul Incheon International Airport. Facilities are now gearing up in T2 for Korean Air to accommodate the increased number of passengers which is forecasted for when the airline finally merges operations with…

London Heathrow, year after year confirms itself as Europe’s busiest airport. It also is the airport with the strongest sustained demand for transatlantic travel. Something airlines from continental Europe also try to capitalize on. Among them, of course, Air France. The French carrier is planning to open its newly renovated lounge at Heathrow to remain…

The last post touched on the Lufthansa Group brand identity refresh, another airline which has been busy in this department this year has been Air New Zealand. The Kiwi carrier refreshed its cabin crew uniforms and rebranded its loyalty program, which is shifting away from Airpoints into the new name Koru. Next on the airline’s…